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FAQ

Answers to the questions we get

We’re ready to respond to your doubts
What is Convo, exactly?

An AI-moderated focus group platform. You tell us what you want to learn. Our AI moderator runs live group conversations with real people over video. We handle recruitment, screening, moderation, and analysis. Insights in hours, not weeks.

What makes this different from a survey or a 1:1 interview tool?

Surveys tell you what people think. 1:1 interviews go deeper, but you're hearing one person at a time in a vacuum. Focus groups are different. Real people talking to each other build on ideas, challenge assumptions, and reveal the why behind their decisions. That's social signal, and it only happens in groups. Convo captures that at scale.

How does the AI moderator work?

Trained on expert focus group facilitation. It runs live group discussions over video with real-time voice, follows your discussion guide, and adapts on the fly. Interesting answer? It probes deeper. Quiet participant? It draws them in. Off-topic tangent? It redirects. Same quality in every room, and it can run hundreds of sessions simultaneously.

How many people are in each focus group?

1 to 12 per session. Most studies run multiple sessions in parallel, so you can talk to 50, 100, or more people across simultaneous groups. Real conversations, dozens of rooms, all at once.

Where do the participants come from?

Through research recruitment platforms or direct links you share with your own customers. Every participant completes a screener you design, plus a video and audio check. Real, qualified people who match your target audience.

What kind of results do I get?

A full analysis, not a transcript dump. You get key decisions with confidence levels and supporting evidence, agreements and debates with both sides laid out, emergent insights you didn't plan for, auto-generated video clips of key moments, and a shareable highlight trailer. Natural language search too. Ask "What did participants say about pricing?" and get attributed quotes instantly.

Can I show participants images, videos, or concepts during the session?

Yes. Add images, videos, or concepts to any section of your discussion guide. They show on screen during the session so participants react and discuss in real time. Works well for packaging, ad concepts, product designs, and positioning tests.

Why focus groups instead of 1:1 AI interviews?

A 1:1 interview tells you what someone thinks. A group conversation tells you why they buy, switch, or walk away. People in groups challenge assumptions, build on ideas, and surface motivations that never come up in isolated conversations. Peer influence, consensus, debate: these only happen in groups. Every other AI research tool gives you individual answers. Convo gives you the group dynamic behind real purchasing behavior.

How is this different from hiring a research agency?

An agency study runs $10K to $50K and takes 6 to 8 weeks. Convo delivers comparable depth in hours at a fraction of the cost. No coordinating moderator schedules, no waiting on a recruiting firm, no weeks of analysis. You can run research for every major decision, not just the ones big enough to justify a five-figure budget.

Is an AI moderator as good as a human moderator?

It's trained on expert focus group facilitation, not generic conversation. It follows your discussion guide, probes interesting answers, manages turn-taking, draws in quiet participants, and redirects tangents. Unbiased and consistent across every session. A great human moderator handles one room at a time. Our AI moderator handles hundreds, with the same rigor in each. The AI doesn't replace humans in the conversation. It makes it possible to hear from more of them, more often.

Do participants actually open up to an AI?

Yes. Research shows people are often more honest with AI than with human interviewers. No social pressure to perform or please. No tone of voice or body language accidentally leading them somewhere. Add the group dynamic and participants respond to each other, build on ideas, and create a conversation that feels natural. Raw, honest feedback instead of polished survey answers.

What kind of research can I run on Convo?

Anything you'd run a focus group for. Product positioning, packaging, brand perception, campaign testing, new product validation, naming, pricing sensitivity, competitive analysis, retail readiness. If you have a customer question tied to a decision you're about to make, Convo gets you there.

I've never run consumer research before. Is Convo right for me?

Built for exactly this. Most of our customers don't have a research team. They're founders, CMOs, and brand leads making big calls (new product, retail expansion, rebrand) who need real consumer input. The platform handles recruitment, moderation, and analysis. No research expertise required.

How much does Convo cost?

Depends on your research needs, study volume, and team size. Short version: a fraction of what an agency charges for comparable qualitative depth. Book a call and we'll walk through what fits.

How fast can I get results?

Days, not weeks. Set up your study, we recruit and screen participants, sessions run at your scheduled times, and analysis kicks off automatically when they're done. Traditional agency timeline? 6 to 8 weeks. Convo? 48 hours.

How do I set up my first study?

Define your research objectives, build a discussion guide (the questions and topics the AI moderator follows), set group size and session duration, configure a screener, and schedule. The platform walks you through it. Once you publish, recruitment starts and sessions run at the times you picked.

Is my data secure?

Yes. Your research data is isolated per workspace. No other team can access your studies, sessions, or findings. We follow industry best practices for security and privacy.

Can I share results with my team or stakeholders?

Yes. Export the full analysis as a PDF, share auto-generated video clips of key moments, or create a shareable highlight trailer with a unique link. Your workspace supports multiple team members, so colleagues can log in and explore results directly.

What if I want to recruit my own customers instead of using a panel?

Yes. Convo supports direct recruitment links. Share a link with your customers, community, or email list. They go through the same screener and video check. Especially useful when you want feedback from the people who actually buy your product.

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